Shopkeepers and owners - retail and wholesale roles in the UK earn a median of £37,000 per year, equivalent to £17.55 per hour as of 2025. Pay increased 11.0% compared to the previous year. Regionally, pay ranges from £32,500 in Scotland to £42,500 in London. Pay has risen over the past 5 years. The ONS national median for this occupation is £36,304/yr (2% above our computed national average).
Median Annual Pay
£37,000
as of 2025
High confidenceMedian Hourly Pay
£17.55
per hour
Year-on-Year Change
+11.0%
vs 2024
Annual Pay Range
£33,000 – £
25th – 75th percentile
There is currently not sufficient data available for this occupation to say anything about the labour market.
Median annual pay for Shopkeepers and owners - retail and wholesale across UK regions.
Source: ONS ASHE. Based on broad UK regions (NUTS1).
| Region | Median Pay |
|---|---|
| London | £42,500 |
| North West | £41,000 |
| South West | £38,000 |
| South East | £37,500 |
| East | £37,000 |
| East Midlands | £34,500 |
| West Midlands | £34,500 |
| Wales | £34,500 |
| North East | £34,000 |
| Yorkshire and The Humber | £34,000 |
| Scotland | £32,500 |
| UK | £37,000 |
Annual pay grew by +11.0% from 2024 to 2025.
National average (NUTS1 actuals) based on ONS ASHE April snapshot.
Annual percentage change in median pay for Shopkeepers and owners - retail and wholesale.
Percentage change from the prior year's April figure.
The median salary for a Shopkeepers and owners - retail and wholesale in the UK is £37,000 per year (about £17.55 per hour), based on official ONS data for 2025.
Most Shopkeepers and owners - retail and wholesale earn between £33,000 and £ a year (the 25th to 75th percentile of UK pay).
Shopkeepers and owners - retail and wholesale pay rose by 11.0% from 2024 to 2025.
The highest median pay for Shopkeepers and owners - retail and wholesale is in London, at £42,500 per year.
For job seekers
Check your salary against official UK data for Shopkeepers and owners - retail and wholesale roles — broken down by region and seniority level. Free, instant, no sign-up required.
For employers & recruiters
Shopkeepers and proprietors in this unit group co-ordinate, direct and undertake the activities in the running of small, independent retail and wholesale establishments.
There are no formal academic entry requirements. A range of management and leadership courses in retail are available, in addition to NVQs/ SVQs in at levels 2, 3 and 4.
Salary data is sourced from official UK pay datasets and updated periodically.