Sales and retail assistants roles in the UK earn a median of £25,000 per year, equivalent to £13.21 per hour as of 2025. Pay increased 5.9% compared to the previous year. Regionally, pay ranges from £24,000 in East Midlands to £27,500 in London. Pay has risen over the past 5 years. The ONS national median for this occupation is £25,056/yr (0% below our computed national average).
Median Annual Pay
£25,000
as of 2025
Modelled estimateMedian Hourly Pay
£13.21
per hour
Year-on-Year Change
+5.9%
vs 2024
Annual Pay Range
£22,000 – £30,000
25th – 75th percentile
There is currently not sufficient data available for this occupation to say anything about the labour market.
Median annual pay for Sales and retail assistants across UK regions.
Source: ONS ASHE. Based on broad UK regions (NUTS1).
| Region | Median Pay |
|---|---|
| London | £27,500 |
| East | £25,500 |
| South East | £25,000 |
| Scotland | £25,000 |
| North East | £25,000 |
| West Midlands | £25,000 |
| South West | £24,500 |
| Yorkshire and The Humber | £24,500 |
| North West | £24,500 |
| Wales | £24,500 |
| East Midlands | £24,000 |
| UK | £25,000 |
Annual pay grew by +5.9% from 2024 to 2025.
National average (NUTS1 actuals) based on ONS ASHE April snapshot.
Annual percentage change in median pay for Sales and retail assistants.
Percentage change from the prior year's April figure.
The median salary for a Sales and retail assistants in the UK is £25,000 per year (about £13.21 per hour), based on official ONS data for 2025.
Most Sales and retail assistants earn between £22,000 and £30,000 a year (the 25th to 75th percentile of UK pay).
Sales and retail assistants pay rose by 5.9% from 2024 to 2025.
The highest median pay for Sales and retail assistants is in London, at £27,500 per year.
For job seekers
Check your salary against official UK data for Sales and retail assistants roles — broken down by region and seniority level. Free, instant, no sign-up required.
For employers & recruiters
Sales and retail assistants demonstrate and sell a variety of goods and services in shops, stores, showrooms and similar establishments.
No minimum academic qualifications are required although some employers may require GCSEs/S grades. Training is typically provided on-the-job. Vocational qualifications in Retail Operations and relevant apprenticeships are available at various levels.
Salary data is sourced from official UK pay datasets and updated periodically.