Sales accounts and business development managers Pay Data UK — 2025

Sales accounts and business development managers roles in the UK earn a median of £60,000 per year, equivalent to £28.89 per hour as of 2025. Pay increased 7.9% compared to the previous year. Regionally, pay ranges from £49,500 in Yorkshire and The Humber to £66,500 in London. Pay has risen over the past 4 years. The ONS national median for this occupation is £57,625/yr (4% above our computed national average).

Labour Market

Employment figures from ONS Annual Population Survey (APS). Counts are estimates; suppressed cells (small samples) are excluded from totals.

Pay by Region

Annual pay for Sales accounts and business development managers across UK regions. The bar shows the typical pay range (25th–75th percentile); the diamond marks the median.

Source: ONS ASHE. Based on broad UK regions (NUTS1).

How Pay Has Changed Over Time

Annual pay grew by +7.9% from 2024 to 2025.

National average (NUTS1 actuals) based on ONS ASHE April snapshot. Shaded band shows 25th–75th percentile range.

Year-on-Year Pay Change

Annual percentage change in median pay for Sales accounts and business development managers.

Percentage change from the prior year's April figure.

About Sales accounts and business development managers

Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.

Typical Tasks and Duties

• liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets
• discusses employer’s or client’s requirements, carries out surveys and analyses customers’ reactions to product, packaging, price, etc.
• compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market research
• handles customer accounts
• recruits and trains junior sales staff
• produces reports and recommendations concerning marketing and sales strategies for senior management
• keeps up to date with products and competitors

Entry Routes and Qualifications

Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience. Qualifications in sales and from other relevant professional bodies are available.

Related Occupations

Salary data is sourced from official UK pay datasets and updated periodically.