Advertising and marketing associate professionals Pay Data UK — 2025

Advertising and marketing associate professionals roles in the UK earn a median of £32,500 per year, equivalent to £17.04 per hour as of 2025. Pay increased 7.8% compared to the previous year. Regionally, pay ranges from £28,500 in Wales to £37,000 in London. Pay has risen over the past 4 years. The ONS national median for this occupation is £33,412/yr (3% below our computed national average).

Labour Market

Employment figures from ONS Annual Population Survey (APS). Counts are estimates; suppressed cells (small samples) are excluded from totals.

Pay by Region

Annual pay for Advertising and marketing associate professionals across UK regions. The bar shows the typical pay range (25th–75th percentile); the diamond marks the median.

Source: ONS ASHE. Based on broad UK regions (NUTS1).

How Pay Has Changed Over Time

Annual pay grew by +7.8% from 2024 to 2025.

National average (NUTS1 actuals) based on ONS ASHE April snapshot. Shaded band shows 25th–75th percentile range.

Year-on-Year Pay Change

Annual percentage change in median pay for Advertising and marketing associate professionals.

Percentage change from the prior year's April figure.

About Advertising and marketing associate professionals

Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.

Typical Tasks and Duties

• discusses business methods, products or services and targets customer group with employer or client to identify marketing requirements
• collates and interprets findings of market research and presents results to clients
• through market research, discusses possible changes that need to be made in terms of design, price, packaging, promotion etc
• develops digital marketing strategies, such as the use of social media, to promote products, brands or services and presents options to the client
• briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications

Entry Routes and Qualifications

There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.

Related Occupations

Salary data is sourced from official UK pay datasets and updated periodically.