Advertising accounts managers and creative directors roles in the UK earn a median of £45,500 per year, equivalent to £24.77 per hour as of 2025. Pay increased 3.5% compared to the previous year. Regionally, pay ranges from £31,000 in South West to £54,000 in London. Pay has risen over the past 5 years. The ONS national median for this occupation is £48,977/yr (7% below our computed national average).
Median Annual Pay
£45,500
as of 2025
High confidenceMedian Hourly Pay
£24.77
per hour
Year-on-Year Change
+3.5%
vs 2024
Annual Pay Range
£36,000 – £59,500
25th – 75th percentile
There is currently not sufficient data available for this occupation to say anything about the labour market.
Median annual pay for Advertising accounts managers and creative directors across UK regions.
Source: ONS ASHE. Based on broad UK regions (NUTS1).
| Region | Median Pay |
|---|---|
| London | £54,000 |
| South East | £51,000 |
| East | £50,000 |
| North West | £47,000 |
| West Midlands | £46,500 |
| North East | £46,000 |
| Yorkshire and The Humber | £46,000 |
| Wales | £43,000 |
| East Midlands | £42,500 |
| Scotland | £37,000 |
| South West | £31,000 |
| UK | £45,500 |
Annual pay grew by +3.5% from 2024 to 2025.
National average (NUTS1 actuals) based on ONS ASHE April snapshot.
Annual percentage change in median pay for Advertising accounts managers and creative directors.
Percentage change from the prior year's April figure.
The median salary for a Advertising accounts managers and creative directors in the UK is £45,500 per year (about £24.77 per hour), based on official ONS data for 2025.
Most Advertising accounts managers and creative directors earn between £36,000 and £59,500 a year (the 25th to 75th percentile of UK pay).
Advertising accounts managers and creative directors pay rose by 3.5% from 2024 to 2025.
The highest median pay for Advertising accounts managers and creative directors is in London, at £54,000 per year.
For job seekers
Check your salary against official UK data for Advertising accounts managers and creative directors roles — broken down by region and seniority level. Free, instant, no sign-up required.
For employers & recruiters
Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.
Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off and on-the-job training is provided.
Salary data is sourced from official UK pay datasets and updated periodically.