Marketing, sales and advertising directors roles in the UK earn a median of £90,000 per year, equivalent to £44.48 per hour as of 2025. Pay increased 6.1% compared to the previous year. Regionally, pay ranges from £78,000 in East Midlands to £114,000 in London. Pay has risen over the past 5 years. The ONS national median for this occupation is £94,135/yr (4% below our computed national average).
Median Annual Pay
£90,000
as of 2025
High confidenceMedian Hourly Pay
£44.48
per hour
Year-on-Year Change
+6.1%
vs 2024
Annual Pay Range
£64,000 – £130,000
25th – 75th percentile
There is currently not sufficient data available for this occupation to say anything about the labour market.
Median annual pay for Marketing, sales and advertising directors across UK regions.
Source: ONS ASHE. Based on broad UK regions (NUTS1).
| Region | Median Pay |
|---|---|
| London | £114,000 |
| Scotland | £95,000 |
| East | £94,500 |
| Wales | £89,000 |
| North East | £88,500 |
| South East | £87,500 |
| West Midlands | £82,000 |
| North West | £81,500 |
| South West | £80,500 |
| Yorkshire and The Humber | £80,000 |
| East Midlands | £78,000 |
| UK | £90,000 |
Annual pay grew by +6.1% from 2024 to 2025.
National average (NUTS1 actuals) based on ONS ASHE April snapshot.
Annual percentage change in median pay for Marketing, sales and advertising directors.
Percentage change from the prior year's April figure.
The median salary for a Marketing, sales and advertising directors in the UK is £90,000 per year (about £44.48 per hour), based on official ONS data for 2025.
Most Marketing, sales and advertising directors earn between £64,000 and £130,000 a year (the 25th to 75th percentile of UK pay).
Marketing, sales and advertising directors pay rose by 6.1% from 2024 to 2025.
The highest median pay for Marketing, sales and advertising directors is in London, at £114,000 per year.
For job seekers
Check your salary against official UK data for Marketing, sales and advertising directors roles — broken down by region and seniority level. Free, instant, no sign-up required.
For employers & recruiters
Marketing, sales and advertising directors plan, organise and direct advertising campaigns and market research and formulate and implement an organisation’s marketing, sales and social media policies.
Entry is generally via career progression from related occupations (e.g. marketing manager, advertising accounts manager, sales manager), although in practice most will hold a degree. Professional qualifications are also available and off and on-the-job training is possible. Entrants to professional qualifications from relevant bodies (such as the Chartered Institute of Marketing) require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, a degree or equivalent qualification and/or relevant experience.
Salary data is sourced from official UK pay datasets and updated periodically.