Advertising accounts managers and creative directors Pay Data UK — 2024

Advertising accounts managers and creative directors roles in the UK earn a median of £41,744 per year, equivalent to £21.67 per hour as of 2024. This represents a 7.2% increase in annual pay compared to the previous year. Pay varies across the UK, ranging from £33,174 to £60,259 per year.

How Pay Varies Across the UK

Each bar shows how many areas of the UK have a median annual pay in that range for Advertising accounts managers and creative directors roles. The dashed line marks the national median.

Based on sub-regional area data. Want a precise figure for your area?

About Advertising accounts managers and creative directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.

Typical Tasks and Duties

• liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media
• conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising
• reviews and revises campaign in light of sales figures, surveys, etc.
• stays abreast of changes in media, readership or viewing figures and advertising rates
• arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation

Entry Routes and Qualifications

Entry is generally via career progression from related occupations. There are no pre-set entry standards, but in practice most directors hold a degree. Off and on-the-job training is provided.

Related Occupations

Salary data is sourced from official UK pay datasets and updated periodically.